Palmetto Moon opens first Missouri store in Branson

Palmetto Moon will open its first Missouri location at Tanger Outlets Branson, with a grand opening set for Aug. 29, 2026. The move gives the Southern lifestyle retailer a 10th state as it expands into a high-traffic tourist market.

Why it matters: - Palmetto Moon’s Branson opening gives the Southern lifestyle retailer its first Missouri store and its 10th state. - The location puts the brand in a destination city that draws millions of visitors a year, expanding its reach to both tourists and local shoppers. - The store adds another family-oriented retail option at Tanger Outlets Branson.

What happened: - Palmetto Moon announced a new store at Tanger Outlets Branson, 300 Tanger Boulevard, Suite 109, Branson, Missouri 65616. - The Grand Opening Celebration is scheduled for Saturday, Aug. 29, 2026. - The Branson store marks Palmetto Moon’s first Missouri location and the company’s entry into its 10th state.

The details: - The new store will carry apparel, footwear, drinkware, gifts, collegiate gear, accessories and seasonal items. - Shoppers will find brands including YETI, Simply Southern, Local Boy, Burlebo, FP Movement and Turtlebox. - The store will sell Palmetto Moon’s 2-for-$30 graphic tees, locally inspired gifts and seasonal home décor. - The Branson location will also carry collegiate apparel for the University of Missouri. - Palmetto Moon is encouraging guests to RSVP and follow event updates on the official Facebook Event Page. - Palmetto Moon is hiring part-time and full-time employees for the Branson store. - Applicants can apply at the company’s hiring page.

Between the lines: - Branson fits Palmetto Moon’s target customer profile because the city attracts visitors looking for family travel, outdoor activities and shopping. - The Missouri opening extends the company’s regional identity beyond its Southeast base while keeping the same Southern lifestyle positioning. - The Mizzou assortment gives the store a local hook that could help it connect with both residents and college fans.

What’s next: - Palmetto Moon will continue promoting the opening through social media and the Facebook Event Page. - The company will staff the Branson store ahead of the August grand opening. - The Branson store is expected to become a new retail stop for tourists and locals once it opens.